How Republican Borg Will Obstruct Obama's Health Care Plan
Published May 07, 2009 @ 10:32PM PT

In this age of mass political media, digestible and poll-tested talking points that can be repeated ad nauseum are the currency of the realm. Normally, you watch enough C-SPAN or read enough Op-Eds and you begin to detect a pattern – working backwards, you realize that these perfect phrasings must have been the work of hours of research and message coordination. But now that the memo from famed Republican pollster and Frank Luntz on how Republicans can best resist health care reform has leaked, we get to see this process from a new point of view. We can watch, as one by one, conservatives, talking heads, and politicians see their own speech patterns assimilated by this new anti-reform message like it was the Borg from Star Trek.
Resistance is futile.
First, you can read the memo itself or look at Time.com's summary. Now, let’s go back to Chuck Grassley’s ode to bipartisanship/lament of reconciliation from yesterday. The part that made the least sense is now much clearer through the lens of Luntz strategy memo. The weird idea that Grassley was coming up with an alternative plan to defeat the very reform bill that he’s working on with Baucus? That message is faithful to the Borg-Luntz dictum, “It’s not enough to just say what you’re against. You have to tell them what you’re for. Overt attacks on the Democratic proposals will fail if they aren’t balanced with your solutions.” When Grassley claimed that the nefarious Democrats destroying the spirit of bipartisanship were Pelosi, Reid, Rahm and a general “Democrats” and was willing to spare Sen. Baucus and President Obama from criticsm (specifically saying it’s “against the wishes” of Obama) is also playing right into Luntz analysis: “Every time we test language that criticized the President by name, the response was negative—even among Republicans…. If you make this debate about Republicans vs. Obama, you lose.”
Yes, that’s right. Chuck Grassley has been assimilated.
The House Republican task force on health care has made it known that they’ll be releasing a “Dear Colleague” letter this week. They've also made it clear that the letter uses as many buzzwords from the Luntz memo as possible. Luntz’s main recommendations are to scare people about rationing, talk about “a government takeover” of health care rather than the less scary phrase “government-run” health care, and pound away on bureaucrats disrupting the doctor-patient relationship (or, specifically, "federal bureaucrats, Washington lobbyists and out-of-touch politicians”). So check out this sentence from the House Republicans: “We know that a government takeover of health care will raise taxes, ration care, let government bureaucrats make decisions that should be made by families and doctors, and eliminate the health coverage that more than 100 million Americans currently rely on.” Eerie, right? It’s like the world’s worst drinking game.
Suffice to say, House Republicans have been assimilated. The John Birch Society, who now has a headline on its site blazing the words “Obama to Ration Care” has at least been partly assimilated (come on guys, don’t mention Obama… your poll numbers just dropped 20 points! Have you learned nothing from Luntz?) It’s sort of breathtaking to watch so many conservatives gradually adapt to the new strategy memo, transitioning their “all over the map” objections into a drone-like hive mind. And it’s also like suddenly being able to see the levers and wires that make the magic trick possible.
I’ll be writing a lot more about some of the more surprising things in this memo over the next couple of days, but I’ll leave you with this one: “Americans want solutions, not politics,” says Luntz. In another section, he elaborates, “If the dynamic becomes ‘President Obama is on the side of reform and Republicans are against it,’ then the battle is lost and every word in this document is useless.” If he's right, then the battle is lost. Congressional Republicans have had at least two attempts to articulate an alternative health care plan through their budget documents, and whiffed both times. The House working group designed to come up with an alternative has instead come up with a “Dear Colleague” letter that, for all its Luntz-inspired rhetoric, has no solutions, only a “we’re against reform” sentiment. And the Luntz memo itself, filled as it is will poll data and manufactured phrases, itself poses no solutions – just politics.
In short, the dynamic is already “President Obama is on the side of reform and Republicans are against it.” We have a memo from Frank Luntz to prove it.
(Photo credit: mharrsch on Flickr.)
Share this Post
Related Posts
-
Insurance Companies Are Cutting Their OWN Benefits: The Best of the Weekend
-
Making the Opposition to Reform a Punchline
-
Rep. Grayson and the Face of Uncompromising Reform
Comments (13)
Comments on Change.org are meant for further exploration and evaluation of the ideas covered in the posts. To that end, we welcome constructive comments. However, we reserve the right to delete comments that are offensive, abusive, or off-topic; that contain ad hominem attacks; or that are designed to subvert or hijack comment threads rather than contribute to them. Repeat offenders may be permanently removed from the site at our discretion.
Author
-
Tim has been an online organizer and blogger on health care policy for the Obama for America campaign (during the primaries) and currently for the Committee of Interns and Residents/SEIU Healthcare, a labor union for intern and resident doctors. Views expressed here are Tim's, and don't represent the positions of CIR or SEIU.
Facebook
Twitter
Digg
StumbleUpon
Delicious
Email


















tim
thank you for helping shed light on the tactics of those who oppose universal health care. make no mistake, this is far from partisan and i'm sure there are some dems who will fall by the wayside from a public option or single payer system, esp. in the senate.
words are powerful things and there is really only one way to counter the effects of words that are designed to mislead or misinform. it is really quite simple really, but it takes a certain amount of conviction, something unfortunately, our legislators are sometimes lacking. but the people aren't lacking it. the uninsured and underinsured aren't lacking it. people who recognize the inherent dignity of people (much like those on this site) aren't lacking it.
so what is this magical conviction that will help us fight back (and no, i don't mean pretty magical ponies. tim, i read that piece and will address some of those issues as soon as i finish my letter to chris dodd that i have to give him this afternoon at 3:00pm). the conviction is this: HEALTH CARE IS A BASIC HUMAN RIGHT. THE GOAL OF A HEALTHY SOCIETY IS AT THE CORE OF HUMAN RIGHTS PRINCIPLES, WHICH PLACES A DUTY ON GOVERNMENT TO PROTECT EVERYONE'S HEALTH. there are two vehicles for ensuring health care protection: equal access, and creating a sustainable system of funding. the role of government is protect these two vehicles. these two vehicles protect the health of the people. to violate these vehicles is to violate someone's human rights.
whether it is the systematic denial of coverage and care in private insurance, the price inflated private Medicare plans, the poor results of privatized Medicaid administration, or the costly MA plans, in NO instance has the market succeeded in providing equitable access to quality care at a cost affordable to individuals or society as a whole.
as a market good, health care is by definition exclusionary, sold only to those who can pay, and readily exhaustible, depleted by private interests that literally "take their cut" from available resources through profit, leaving less for the public at large. if we believe that health care is a human right, if we believe there are two vehicles to ensure this basic right, then the market approach to health care is a violation of our basic human right to health care.
the following months and days ahead promise to be confusing, exasperating, and exhilarating at the same time. where we will stray is when we believe that reform plans driven by sense of economic necessity only will provide a solution to reform. economics cannot be the driver to reform, it is ONLY a vehicle to reform. the driver is the CONVICTION that HEALTH CARE IS A BASIC HUMAN RIGHT SHARED EQUALLY BY ALL OF US. the vehicles to get there are access and sustainibilty. when health care is treated as a public good, rather than a commodity sold in the market place dominated by private interests we will have arrived at true reform. this is the prize of health care reform. in the words of another wise man, "keep your eyes on the prize".
Posted by Lauren Serven on 05/08/2009 @ 06:39AM PT
You must be signed in to report content.
Tim, I think You give the republicans too much credit. They are not that smart. As I have said They had all the cards and They violated every one of their core principles. They lost all credibility with the people Who elected them hoping They would get government off Our backs. They were worse managing finances than the very liberal president Who preceded Them. For the first time since Carter I am considering voting either democrat or libertarian. I am still for small government, but starting to think I'm alone in this.
Posted by Charlie Reed on 05/08/2009 @ 07:41AM PT
You must be signed in to report content.
Charlie said: "I am considering voting either democrat or libertarian. I am still for small government, but starting to think I'm alone in this."
No youre not! Im a registered libertarian and I believe in almost every principal of the libertarian party. We're just surrounded by leftie dems here - afterall this site IS a medium leftii.
I do NOT agree with socialist health care, even though I WOULD be better off under such. I dont think our current system works right either.
There is a reason our medical care system is so high quality that people send their ill to the USA from around the world, to get treatment at places like Hopkins in Baltimore. The biggest core difference I see between our health care and a lot of other nations is the fact that theirs is socialized and ours is not.
I DO agree that everyone has the ultimate right to equal health care..... I just do not believe the correct approach has been thought of yet.
Posted by J L on 05/08/2009 @ 09:10AM PT
You must be signed in to report content.
There's a reason Anericans are going overseas for health care. http://www.medretreat.com/ http://www.medical-tourism-india.com/
That loads of people come here is a myth. http://content.healthaffairs.org/cgi/content/full/21/3/19 For one thing, treatment here is way too expensive.
The pain and suffering of sick people should not be a profit-making industry.
No current plan suggests America have socialized medicine. Democratic proposals all refer to expanding government-run health insurance, such as Medicare.
The health-insurance business in this country is a festering boil that needs to be lanced.
Posted by Ill and Uninsured in Illinois on 05/08/2009 @ 08:32PM PT
You must be signed in to report content.
Thanks John! I needed that!
Posted by Charlie Reed on 05/08/2009 @ 10:58AM PT
You must be signed in to report content.
The painful question here, it seems to me, is "will this tactic work?" And I think sadly, it could, in the worst of all ways - that is, Republicans will raise negative perceptions just enough to put everyone on the defensive... but not enough to stop the bill. That may seem like failure... but for Republicans it's almost win-win: you get some mild improvements in coverage for people who may like it but be leery of more government involvement, and you get a general negative perception of the Dems heading towards more intensive campaigning in 2010. At a time when Republicans have little else to offer, that's making hay out of almost nothing at all.
Second, the reason it may work is something neither the Democraic establishment nor the progressive blogosphere has faced: because so many people know so little about their healthcare, charges like "government-run" and "beaurocrat making your medical decisions" resonate when they're easily disprovable (or at least, easily applied to how things work now). This is why the secretive, private nature of the work on the health insurance bill is so problematic: this is the moment when public hearings and press conferences would go a long way to bringing average people up to speed. And we're not doing it. Still.
Finally, I'd also point out there's an even bigger point here - the reforms we really need, the ones that involves improved access, better cost controls, and improved use of "best practices" that standardize more basic care... these things are completely left aside. We're all put in the position of accepting that this insurance reform - which is a minor piece of a much bigger puzzle - is the best, first place to begin. It might not be; which is another, less obvious reason why the Republican right might have a point.
Posted by NYC Weboy on 05/08/2009 @ 12:14PM PT
You must be signed in to report content.
Thank you for this posting. Even though the majority of Americans see through the lies and hysteria of the opposition, we need to be watchful of the words and craziness of the Republicans. Their teabagger parties and mouthpieces and Fox (the new Pravda) and elsewhere have shown that people can be duped into opposing every measure to undo the damage (from the Reagan era through W. Bush's regime). Health Care is a major target and they are going to fight as if they'll never need it. 'Libertarian' parties and the Ron Paul scene are more advocates of the 'free market' ideas that got us in such deep economic decline. We need to be vigilant and every outspoken. There is now too much at stake. Rev. Bookburn - Radio Volta
Posted by Rev Bookburn on 05/08/2009 @ 03:08PM PT
You must be signed in to report content.
Quite amusing how everyone thinks those tea parties were planned to attack Obama agenda - when they were being planned since before bush left the white house.
Posted by J L on 05/08/2009 @ 04:17PM PT
You must be signed in to report content.
Oh, and libertarians are advocates of free everything. NOTHING moreso than the individual. The Libertarian Party's platform is a read good read.
www.lp.org
Posted by J L on 05/08/2009 @ 04:19PM PT
You must be signed in to report content.
The Republicans raise legitimate concerns. One should not dissmiss them. One should address them.
I am all for any one of government run, administered, or funded universal health insurance programs.
But the first thing I learned at Harvard is that one has to not only do the right thing but one has to do it well.
Government can be heavy handed, etc.
So let us get it right.
Bohdan A. Oryshkevich, MD, MPH
Posted by Bohdan Oryshkevich, MD, MPH on 05/08/2009 @ 03:44PM PT
You must be signed in to report content.
Health care reform is like a bicycle. First you define reform, make the decision, what form will reform take. What is the intention behind the reform that will determine what the bicycle will look like? I would say that profit making has destroyed our health care system. Excess profit making from nothing more than insurance middlemen has virtually destroyed the system. For those of us who believe that health care is a right, this shapes our idea of what reform should look like...a public, not for profit system of health care ADMINISTRATION.
So you've got the bike frame. Now you need wheels. The wheels for this non-profit public health reform bicycle are equal access and sustainability. The first wheel is easy, you have pretty much set it with your decision about the overall bike frame. The second wheel, the sustainability wheel is crucial. I hope those of you who are thinking government administered health care is about anyone with any illness with any amount of money getting free health care is what it is all about. The sustainability portion is a key factor. But we will never decide what that will look like until we decide on the overall nature of reform. I am all for personal rights and responsibilities. I have been poor and uninsured. I have experienced first hand the unexpected and endured it's consequences. I know how hard it is to pick ones' self off. But I have been lucky in that I have always been able bodied and able to work. I have never asked my government for anything until it came time to apply for student loans for my kids to go to college. I work hard and pay taxes. I am not expecting a free ride and neither are the majority of people who are working towards reform. I think the profit making of the health insurance industry is one of the most violent and immoral things going on in our society today. I don't think people should have to apply to a private gatekeeper to access healthcare. I think insurance should help people get access at an affordable rate, not prevent people from getting insurance by ever increasing rates. I think the sick need insurance the most and they should not have to pay the most to get it. I think the point is for everyone to participate in order to ease the financial burdens for those that need it. Who knows, you may be the next person to get a cancer diagnosis or find out your child has some illness that is going to cost you every cent you will ever earn just to keep him in medicine. Sustainability needs to be protected from the people in the health care professions who think the public insurance system is their personal gravy train. Yeah, I know how things work now with Medicare and how it is being taken advantage of. I know how some doctors and pharmacists and other providers "bill" the government. I call that stealing and it needs to be stopped and prevented. Insurance, the point of it is to help each other out so that when someone gets sick, they don't go bankrupt or get sicker worrying about sending their kids to school or feeding them or keeping a roof over their heads. Those who don't need to pay a zero co-pay should pay a little more to keep the system sustainable. Depending on your financial needs and the nature of your illness, maybe your yearly deductible should be higher or lower. Remember, the idea here is sustainable and that means not taking what you don't really need now because you may need it in the future. This also provides us a society a means to help each other out. I think this is why people live together in societies in the first place. There comes a time when philosophical and political ideologies need to be set aside and make a committment to something because it is the right thing to do for your fellow man. iIthink part of the problem with some of the folks who are discussing reform is that they may be too far removed from a medical crisis in their lives. There IS an urgency to get this done and get it done right. There are voices I don't hear with all the discussions going on in Washington. That is the voices of the chronically or critically ill and uninsured or underinsured, the medically bankrupt.
What good are the "best" hospitals in the world if the people can't have access to care at those institutions? Who says insurance reform will risk the performance at those hospitals, heck, it could even make them better.
Let's not risk creating a public system of health care because we doubt our capacity to make it sustainable. This issue of sustainability won't be solved right away. The answers will unfold as time goes on. It will be made more and more sustainable if we remember that it IS the vital wheel on our health care reform bicycle. Keeping profit making in the system creates incentives to flatten that wheel. No one has the right to risk the health protection of any of us. We can create a system that will be fair. This doesn't have to be so hard.
Posted by Lauren Serven on 05/08/2009 @ 08:18PM PT
You must be signed in to report content.
While the other sides tactics are important to understand, it is more important to to come up with with aggressive actions of our own..
I had expected our President to have sat down in front of the country, on a Sunday night, and read aloud the names of all members of Congress that are slowing, or trying to water down this legislation, with a list of financial ties to the insurance companies..
I am still waiting, and i hope I don't need to wait much longer.. He has the suport of his constituancy, and it's time he uses it..
I think he is listening to the wrong people.. Those people are afraid of a real fight for this legislation who's time is long overdue.. He acts like he has no faith in us, after we put him in office, in what may have been the most historical election since FDR, or maybe even Honest Abe himself..
Posted by Richard Wollman on 06/27/2009 @ 11:04PM PT
You must be signed in to report content.
I just saw Republican Rep Paul Roskam successfully dodge the question "Would you give up your government, taxpayer paid health insurance?"
Let's ask this question and demand that all Republicans and so called blue dog Democrats (spit) who vote against single payer drop their government, taxpayer paid health insurance and go on a public plan that they pay out of their own pocket.
Posted by t t on 07/14/2009 @ 07:10AM PT
You must be signed in to report content.